Tips for PR Pros: How to Pitch Journalists Via Social Media

  1. Don’t mass pitch reporters on Twitter. Remember, when your tweet can be seen by everyone. Don’t try to get noticed by a lot of reporters at once by pitching multiple accounts at once through tweeting. As soon as you pitch a journalist, they will likely click on your Twitter profile to learn more. If the reporter sees that the last several tweets are copied and pasted to different multiple people, they will lose interest quickly.
  2. Don’t contact another journalist to get his colleague’s information. It’s unprofessional to contact a reporter to get through to another one. Even though one reporter might have less followers than another, and it might be easier to see a @mention with that person, reporters are being pitched all the time — so they don’t need to be bothered with a PR person trying to reach their colleague through them.
  3. Don’t follow up more than once. The point of pitching on social media is to keep it short and sweet. If you follow up more than once, reporters will automatically mark you as spam and you won’t be able to contact them in the future.
  1. Use Twitter to pitch. Twitter forces PR pros to keep their pitches short and catchy. It is okay to pitch journalists through Twitter because they treat their accounts as an extension of their reporting, so they might be more willing to chat with you on Twitter about topics relating to their beats. When pitching reporters on Twitter, @mention the company you are working for and a link to some news–if they recognize the organization they maybe more likely to respond.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store