OK, so you’ve gotten the call — you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review.

Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the presenter, not the presentation. So everything is riding on how the presentation goes. So, with this in mind, here are five tips on how to prepare for this vital experience.

1. Know the client. Yes, you are going there to present your recommendations, but…

T.J. Sacks & Associates

T. J. Sacks & Associates is a full service New York public relations agency.

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