OK, so you’ve gotten the call — you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review.
Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the presenter, not the presentation. So everything is riding on how the presentation goes. So, with this in mind, here are five tips on how to prepare for this vital experience.
1. Know the client. Yes, you are going there to present your recommendations, but…
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well then I would like to prepare you for what may lie ahead.
In order to enable the most successful partnership there are some pitfalls to avoid.
You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned.
If you want to avoid that terrifying task of entering the real world without many of the skills you need to succeed, take the time to learn these things, before graduation day rolls around.
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways:
By Mikayla Gardner
Social media is one of the most important tools a business can use to interact with its customers. Whether you sell products or services, social media is a key feature to reaching new customers and maintaining relationships with old ones. For small businesses, stepping into the digital world can be intimidating, so we here at T.J. Sacks & Associates have put together a short guide on how to get started!
Before diving into posting, you’ll need to decide what your main goals for social media will be. Posting without a goal in mind will result in random…
A good public relations agency brings a lot to the table. They can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business.
But when this isn’t your area of expertise, how do you know if they’re performing well? Here’s some insight on what to look for when it’s time to pull the plug.
· Lack of enthusiasm. No, I don’t work for you but I certainly should work with you — and as such I should be able to show…
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude. If they are providing a valuable service, well, then they should be compensated for it, and not just with college credit.
My favorite adage is this: If you pay them then they will come.
When I first went out on my own 15 years ago, and had no paid staff, I quickly discovered the benefits of intern…
A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you.
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has a manufacturing glitch, your pharmaceutical has unforeseen side effects. These, and more, can catch you off guard and make your life, and the life of your corporation, miserable. The best laid plans are those that are penned in advance. Here are some recommendations from…
Five years ago, I rescued an eight-year-old black lab named Leo — and as the adage says, he rescued me right back. He was a 65-pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying waste to a bag of potting soil and a toilet plunger. After the first few weeks, we were able to sort things out and develop a truce whereby I would help him get his mojo back and he would show me the wonders that are a…
T. J. Sacks & Associates is a full service New York public relations agency.