Mar 17Ten Tips for a Public Relations Agency InternIt has been almost two years since I started my internship at T.J. Sacks & Associates, and over that time, I have learned many valuable lessons about what makes a great public relations intern. …Public Relations3 min readPublic Relations3 min read
Mar 3Interview Tips for a Job in Public RelationsDid you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking…Public Relations2 min readPublic Relations2 min read
Feb 24Tips for PR Pros: How to Pitch Journalists Via Social MediaSocial media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware — not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a…Public Relations3 min readPublic Relations3 min read
Feb 10Marketing + Public Relations NewspeakIt’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new lexicon has developed while I was sleeping, so to speak. I’m a pretty simple gal, so when I come across a new word…Marketing2 min readMarketing2 min read
Jan 27Nobody Calls AnymoreI just had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Zoom, FaceTime or email.” He queried. “What about WhatsAp?” …Communication3 min readCommunication3 min read
Jan 129 Questions to Ask Before Hiring a PR AgencyA successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will…Public Relations3 min readPublic Relations3 min read
Dec 13, 20225 PR Secrets I Learned From my DogFive years ago, I rescued an eight-year-old black lab named Leo — and as the adage says, he rescued me right back. He was a 65-pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored…Public Relations3 min readPublic Relations3 min read
Nov 30, 20226 Tips: How to Prepare for a PR CrisisA crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is…Public Relations3 min readPublic Relations3 min read
Nov 23, 20226 Reclaimed Materials Designers and Architects are UsingFans of such TV home renovation shows as Fixer Upper, Design on a Dime and Property Brothers are familiar with the term architectural salvage. But if you’re not, it’s the booming business of reclaiming, upcycling and repurposing architectural building materials. …3 min read3 min read
Nov 16, 2022PR Tips: How to Prepare for a Media InterviewProper preparation can help you make the most of a broadcast or print interviews. Message Points: In preparing for a media interview, the first step is to develop communications objectives- two or three key points you wish to convey to your audience. …Public Relations2 min readPublic Relations2 min read
