OK, so you’ve gotten the call — you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most…

Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency. Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats…

How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. …

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will…

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is…

There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search — while you are currently employed. There are lots of reasons for taking that next step; these are just a few. 1. Stay for…

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass. Whether it’s partying at…

The kitchen and dining areas are two of the most important spaces in the home for combining ambiance and functionality with lighting. They are the heart of the home, the space everyone is drawn to, the area of nourishment for body and soul. …

Five years ago, I rescued an eight-year-old black lab named Leo — and as the adage says, he rescued me right back. He was a 65-pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored…